Art Shit Not for Sale
3D animation, 2021.
The author explores the sensationalist ethics of consumer society by setting at the center of artistic research the consumerist ideology of contemporary aesthetic trends and opposing two shopping centers as a counterpart to the historical distinction of Rijeka’s east and west ‒ the eastern Tower Center and the Zapadni trgovački centar. By overstating the visual elements of animation as a symbol of capitalist heritage and its norms, the artist points to the hedonistic social conformity and its global heritage. The work was primarily created for Rijeka’s EPK2020 art program as part of the project Seven Faces of the City.