Vice Tomasović

Vice Guru
2018 – 2020
video, ready-made, photos

video, HD 1080 p, color, 04′ 41“ loop

Front page
ready-made: Slobodna Dalmacija, published: 22 May 2019, frame 70 × 50 × 2 cm

2019 – 2020
photo collection

Vice Guru is an art project which explores contemporary alternative and spiritual practices, as well as the phenomenon of their social acceptance. Different well-being gurus and their practices promise instant solutions and through various manipulations, they gather many followers. Vice Tomasović approaches this topic extremely studiously. He takes on the role of guru, does his own research, and offers services and products of his fictional Basma Institute – Institute for Integrative Medicine and Holistic Healing. He uses the concept of mockumentary as his art form, in which he makes fun of such practices, but also he is fully immersed in his new role. For those uninformed, it is difficult to distinguish between reality and fiction in this art project. With the help of social media, the artist continues to build his role as a guru and his “influence”. Individuals, unaware that there is an art project in the background, contact the artist, asking him for help.
Vice Guru exposes the social problems and the problems within ourselves, the gullibility of individuals, and the lack of critical thinking. He criticizes consumerism in which lies and manipulations are legitimate sales methods.
Danijela Pavlinović

Vice Tomasović was born in 1986 in Split. In 2009, he graduated from the Art Academy of the University of Split. He is the founder and director of the Almissa Open Air festival of contemporary art in Omiš. He is the president of the Croatian Association of Fine Artists in Split (HULU) and the gallery director of Salon Galić. He participated in a large number of solo and group exhibitions, art festivals, and events as an organizer, curator, exhibitor, and performer.